“Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we’ve come to believe, being creative is considerably more complex, and requires a nuanced understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.”
It's possible to come up with brilliant, shiny new ideas even in the dullest, most routine-ridden environments -- or any location, for that matter. You just need clever creative thinking techniques.
Using a series of professional and student examples, this film explores how sketchbooks can become a personal ‘visual conversation’ that can become a valuable tool in understanding how the world is made. The analytical nature of drawing means that by sketching regularly, we can begin to build up a visual memory to use as a resource for designing from the imagination.