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Design briefs

Page history last edited by Frank Curkovic 13 years, 9 months ago

1	Project: Magazine Cover Company/client name: Now magazine Description of company: Now magazine is an entertainment magazine catered to high school students that focuses on fashion, music, film and celebrity lifestyles. What is the goal of the new design project? The goal is to design a magazine cover where you are the featured model/article. The font title Who is your target audience? The target audience are teenagers. What copy (text) and pictures are needed? Now title June 2010 Price=Y1,200 Your photo on cover with subtext of your choice. At least 2 other sub text stories. UPC code What are the specifications? A4 size is required.
2	Project: CD Cover Company/client name: Julia Racket (pianist) Description of client/company: Julia Racket is a successful concert pianist that enjoys worldwide sales and yearly tours the globe playing at various classical concert festivals. Her career has spanned 15 years and she has created 7 albums with 5 of them going gold. She hails from Australia. What is the goal of the new design project? Julia has a new CD coming out next year and wishes to reach a wider audience with her new modern take on classical music. She aims to reach a younger audience between the ages of 14-25 as some of her new music will incorporate electronic beats. Therefore, Julia wishes to improve the graphics on her new CD with a new modern look. These graphics are hoped to convey a fresh approach to classical music aiming to get more exposure on the shelves of record stores and attract viewers. The music is fast and danceable. The producers describe the sound as “Mozart meets Daft Punk.” Who is your target audience? Julia’s previous audience have been contemporary affluent adults aged 40+ year olds. With her new body of work coming out, she wishes to appeal to the 14-30 year old market. There is possibility for potential crossover between the classical and dance crowd. What copy (text) and pictures are needed? Julia Racket’s name and album title “Come Play With Me” must be included. Produced by We da Bomb Brothers The tracklist is as follows: Come play with me I’ll go your way Fly Keys to life From one chord to another Dedicated Almost Island Records’ logo must also be included on the back. What are the specifications? Natuarlly, the size is standard CD jewel case. The design must include the front jacket and back cover with spines. Island records’ logo must also be visible on the back.
3	Project: Game Cover Company/client name: Wii Description of company: Wii is a successful video game producer and manufacturer. What is the goal of the new design project? The goal is to design the new jacket case cover for an upcoming interactive children’s game called “Family Fun.” Wii are looking for a packaging design that will appeal to 5-10 year olds. The game centers around a 7 year old child. The designers wish this character to look neither male or female so as to appeal to both genders. The designer is free to create this character but it must have yellow skin, be wearing a blue hat and blue overalls and must be featured prominently on the cover. The goal of the game is for the child to escape boredom from his home on rainy days with his mother and father who are of mixed marriage. Who is your target audience? The target audience is for 5-10 year olds to play along with parents. What copy (text) and pictures are needed? Family Fun title Wii logo Character on cover (game description text will follow) What are the specifications? Standard game case design is required including front cover, spine and back cover.
4	Project: Rock Poster Company/client name: The Others Description of client/company: The Others are a successful, alternative British rock band with a career of 12 years and 4 studio albums (2 of which have been nominated for a Grammy). What is the goal of the new design project? The goal of the project is to promote their world tour for 2010 to celebrate their new album, “Monster March.” The band are fans of grafitti art, comic books and various DIY silk-screened rock posters. They do not wish for any photographs to be used for their project. The band are open to digital art as well as hand-drawn elements. Who is your target audience? The target audience will be fans but the band also wishes to attract a new audience. These posters will be displayed in record stores and will be available for purchase whilst on tour. What copy (text) and pictures are needed? Text: The Others Monster March Tour 2010 What are the specifications? It is suitable if the design is A4 size (portrait and landscape are both suitable)
5	Project: Product Ad Company/client name: Hiratsuka Tea Description of client/company: Hiratsuka Tea has been a Japanese Tea manufacturer for over 50 years. What is the goal of the new design project? Hiratsuka Tea wishes to create a Spring promotion for their green tea. This ad will appear in the international market so they wish to convey a Japanese sense of health, harmony and Spring. This ad will create a sense of timelessness whilst promoting Japanese lifestyle and culture. Who is your target audience? The target audience will most likely be health concsious adults, particularly women and housewives. What copy (text) and pictures are needed? Text: Hiratsuka Tea featured prominently with key words “green” and “harmony.” Pictures: This may be open to the designer but the company feels cherry blossoms would look good. What are the specifications? It is suitable if the design is A4 size.
6	Project: Product Ad 2 Company/client name: Wild Wood skateboards Description of client/company: Wild Wood skateboards are a new skateboard and apparel manufacturer. What is the goal of the new design project? The goal of the project is to introduce Wild Wood products as a new affordable skateboarding alternative. They wish to convey a sense of excitement and “hipness” through modern design that will appear in magazines. Who is your target audience? The target audience will be teens interested in skateboarding with the potential for crossover status into mainstream culture. What copy (text) and pictures are needed? Text: Wild Wood must be featured. Pictures: The company is comfortable giving designers full control over creation. They simply ask that the design looks modern and be competitive with rival companies. What are the specifications? It is suitable if the design is A4 size.
7	Project: Book Cover/Film Poster Challenge: With approval, choose one of your favourite movies and design a paperback book cover for it. You must include the title and the director may be substituted as the author. Have a look at Movie Posters for Minimalists as inspiration: http://bit.ly/dT3tH and here. Here’s one done for Star Wars. 9 Minimalist Superhero Alternative Film Posters Inspiration: 50+ Vector-Based Book Covers
8	Project: Children's Book Cover Choose any appropriate film that you like and create a children's book cover for it. Inspiration: From A Childs View: 30+ Creative Children’s Book Covers
9	Project: Cause Awareness Poster Choose a cause you are interested in, such as child poverty, obesity etc. and create a poster that raises awareness for that cause.
10	Project: (adaptation) With approval, some of the above projects may be adapted to suit your interests or needs.